Is $5 a Day Good for Google Ads?

If you’re just beginning to learn about Google Ads and want to start with a small amount, you could think:
“Is $5 a day enough for Google Ads?”
The answer is Yes, but with some restrictions.

At Digital Hub Studio, we collaborate with companies with all budgets and sizes. This guide will explain the way a $5/day Google Ads budget performs, what you can expect, and the best way to make the most of every penny.

What Does $5 a Day Get You?

Let’s take it apart.

• Daily Budget: $5/day
• Monthly Budget: ~$150/month
• The Cost Per click (CPC): $1-$3 (varies according to industry)

That means you could afford one to five clicks per day depending on the keywords you choose to. It may not seem like much, but when you have the right approach you can make enough to try, learn how to convert and test.

When $5/Day Is a Good Starting Point

1. Local Businesses or Niche Services

If you’re targeting only a narrow geographical region (e.g. an area, zip code or town) You’ll have lower competition and have lower CPCs.

Related: Google Local Ads Services

2. Low-Competition Keywords

Make sure you focus on long-tail keywords, such as “affordable dog grooming in San Mateo” instead of broad ones such as “dog grooming.”

3. Brand Awareness & Testing

Spend your $5 per day to collect information. Discover which ads perform the best prior to scaling.

When $5/Day Might Not Be Enough

• Industries that are highly competitive (like insurance, legal and finance, and legal)
• National campaigns targeting large audiences
• eCommerce stores with high advertising costs or a variety of SKUs

In these situations the budget could be exhausted before you can get significant results.

Tips to Maximize a $5/Day Budget

1. Choose the Right Campaign Type

Keep to Search-related campaigns–they’re clear and have a high-intent. Avoid video or display campaigns at this point in time.

2. Use Location Targeting

Make sure you only target your specific area to avoid spending money on clicks that are not relevant.

3. Use Exact Match Keywords

Broad keywords can drain your budget. Use “exact match” or “phrase match” for better control.

4. Run Ads During Business Hours

Make sure your ads are shown only during times when you are available to answer leads.

Realistic Results to Expect

At $5 per day, here’s what you can expect to pay:

There’s no way to dominate the market. But you’ll gain information visibility, visibility, and the foundation to grow.

When to Increase Your Budget

When you have identified the keywords that are successful and ads, think about the possibility of scaling up to:

• $10/day to increase clicks and conversions
• $15-$30 per day If you’re in an aggressive market

Read next: Is Google Ads Still Profitable in 2025?

Final Thoughts

Yes, $5 per day could be a good deal in Google Ads, particularly for local businesses and those who are just trying out the waters. Although it’s not guaranteed to deliver immediate sales or leads, the amount is enough for you to begin to learn the best practices without spending a dime.

At Digital Hub Studio, we assist startups and small-sized businesses start lucrative Google Ads campaigns– without a huge budget.